Thursday, December 3, 2009


According to Sturken and Cartwright, "A hyperreal text is one that seems to be saying, "this is real, take note of that!"
The above picture is me holding an ice cream.... or a picture of an ice cream cone. It is hyperreal in that it invites the consumer to simulate holding the actual product.
Those OnStar car commercials are also a great example of hyperrealism. Another example would be the Geico commercials that have celebrities with non-celebrties. These commercials give the viewer a sense of realism because they involve non-actors, thus giving the viewer more room to trust that the products really do satisfy everyday people. The use of non-scripted advertising is an effective way to create hyperrealism.

1 comment:

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