Nothing says I’m ready to grind on my skateboard quite like a cocktail dress and heels. This secret deodorant advertisement is laughably impractical and downright unbelievable.
The advertisement denotes a teenage girl in a red dress, bronze heels, silver necklace and long hair riding a rail on a skateboard. In the upper left hand corner there is text that reads “Secret: Because You’re Hot.” In the lower left corner the text reads, “The more you move, the more it works. No matter how you get around, the movement-activated odor protection of Secret Flawless Renewal renews and refreshes as you move for all day odor protection.”
As natural as the ad tries to make it look, the scene constructed here is extremely unbelievable. How many times have you passed a girl as dressed up as this just casually trying out tricks at the local park? My guess is never. The ad is clearly trying to juxtapose societal ideologies of females being dainty and fragile to females acting rugged and athletic. But seriously, skateboarding in a dress and heels? Although an interesting attempt, I think it falls a bit short simply because it’s hard to take seriously. The meaning that the ad is trying to convey is so obvious that it is ineffective.