Monday, October 5, 2009


This is the ad that I will be using for my paper:

This is an advertisement for Coopers Premium Light Beer. It is accompanied by two other ones but this is the one that I think I will use.

I think this ad has a lot to say about the attitudes of men and women in terms of gender. I also want to talk about skewed views of men/ women in terms of appearances and the value that is put on fakeness in society. Just to note as well, this ad won Bronze at Cannes and the fact that it was made by an all-male ad agency is something to talk about.


  1. I think this is one of the creepiest ads ive ever seen

  2. Agreed. What agency? How do you know it's all male?

  3. This is a terrific ad. Where is it from?

  4. the agency is JWT Singapore.

    here is the link to the credits

    for some reason, i cant copy and paste. sorry!

    and it was suggested to me by Caroline and is located both on Sociological images and copyrant.