Ok. I really like these two ads and I am not quite sure which one I want to use yet. The first one is for Gossip Girl. I believe it came out last summer? I remember LOVING it when I first saw it on the billboard. The context of the text is completely changed from the original article from Boston Herald (polysemy). It embodies this ideology that because your parents will not like it; therefore you should watch it. So this ad draws on many social myths that I would like to analyze.
This is one of Axe's more recent ads. It is the embossed image of a hand on a woman's butt (with underwear on). I think the idea of black and leather connote many things that guys would consider as "bad ass" (ok, haha, literally). These connotations are perfect fit for this Axe product, its new "Axe Instinct." I think it sort of plays on the idea of "animal" instinct. The whole ad to me has a very primitive feel. There are also ideologies of sexuality and what is considered as masculine included in this ad. There is also definitely a subliminal message embedded. This reminds me of the photo that Glen posted of the dolphins.