This is an ad from the October 2009 issue of Marie Claire magazine for "Love, Peace & The Planet" TIGI hair products.
This advertisement is clearly trying to target an eco-friendly audience by trying to convey that their hair products will make your hair look good and save the planet at the same time. However, no where in the ad does it say or show how it does this. Is the product's packaging biodegradable? Does a percentage of the profit go to an organization that helps the environment? We don't know just by looking at the ad. The girl displayed on the left is shown as an artsy, indie, rebellious young girl by her messy hair, torn jeans, loose fitted tank top, her slouching pose with her shoulders hunched forward and her facial expression. Oh, and not to mention she's giving a peace sign which compliments the use of the word "peace" several times throughout the ad. The font used for the text also gives it an "artsy," homemade look.