Sunday, September 13, 2009

The Irony of Reality

I guess that the one most ironic issue that bothers me when it comes to Reality TV (which I also happen to love, because it doesn't require any thought) is the fact that it claims to be reality, when in fact, it is staged and acted out for the most part. Same thing with these gossip magazines like STAR, that bash out on the lives of celebrities, trying to show the real side of what it means to be famous (read: how much money these celebrities have, what they spend their money on, who they sleep with, and what "normal" things they do). As I looked through this week's STAR magazine, I wasn't surprised by the content that talked about the lives of celebrities. Same thing that happens every week. But there was one single thing that threw me off completely: that is, the back cover of the magazine. As we all pretty much know, these gossip magazines show the lives of celebrities, and how perfect (or screwed up) they are. But the thing that shocked me was the Fruit of the Loom underwear ad at the back cover of STAR magazine. I would usually expect an image of a skinny model, trying to encourage the readers to look just like her in order to be able to fit into the amazing clothes she is trying to sell. But this week's ad represents a plus size model, or even a regular girl from the street, who tries to show that the Fruit of the Loom underwear is perfect for her curvy body. Although I am glad that ads like this appear in the media, and not only the ads of the skinny models, I am also shocked that such an add appeared on the cover of STAR magazine, because I would normally expect a different visual.

I've scanned and uploaded the image below.

What do you guys think? Agree, disagree? Or am I just going crazy? :)


  1. I'm sorry..I don't understand the part about reality shows or celebrity lives.. but I do see the irony in having an advertisement promoting the plus-size or average body in a magazine that tries to sell with their covers that are extra critical, invasive, and rude when celebrities have a wrinkle or some cellulite showing on their thighs. How are we supposed the believe them that being big is beautiful when they're the ones who judge the people who are already "perfect" or ideal? The ad was placed in bad context.

  2. Im shocked that this appeared in the magazine but glad in a way because maybe tabloids are starting to steer away from the typical tall, skinny, blonde stereotype of a "dream girl" and are starting to realize the inner beauty of women. Chances are they're not...but this is a good step in the positive direction :)

  3. Well, think about it--what's the demographic for readers of tabloid magazines? They're primarily sold at newsstands and supermarket check out counters, no? I'd argue that most readers are closer in body type to the woman in this ad than to the size zero or two models that one typically sees in print advertisements.