The commercial tells viewers not to fall for advertising gimmicks while using the gimmick of the "anti-ad" to sell Sprite. Sprite tries to let the views know they are choosing Sprite based on their own decisions and not because of subliminal messages or other marketing ploys, which is essentially the most manipulative marketing ploy of all. But did it work? According to Beverage Digest, Sprite Sales went up 9% during after launching this campaign.
The Grant Hill Sprite Ad:
Two other ads from the same campaign: