I am going to be honest; I am not quite familiar with the current phenomenon of the Twilight movies. However, I am not blind to the amount of cultural products that were generated by this series. One thing that comes to mind is the whole “Team Edward” (the vampire) and “Team Jacob” (the werewolf) t-shirts. This reminds me of textual poaching as defined by Michel de Certeau, where “viewers of popular culture can ‘inhabit’ that text by negotiating meanings through it and creating new cultural products in response to it, making it their own” (76). Despite the frenzy created by Robert Patterson, each individual viewer can choice to identify with either the vampire or the werewolf. In doing so, they want to response to others that dislike their “team”—whether vampire or werewolf—and so they where these t-shirts, which are quite personal items. They make this fictional text their own by responding and declaring to the world which “team” they are on.
If I remember correctly, these t-shirts were first made popular by Perezhilton.com. These t-shirts were generated out of the Paris Hilton and Nicole Richie fallout. By wearing these t-shirts, viewers can response to the controversy as they take a personal stance for either team. That was a few years ago, but I think Perez is still selling these t-shirts with team names for other controversial stories in celebrity gossip.
T-Shirt for the Jon & Kate (for the show Jon & Kate Plus 8) controversy:
From the Miley Cyrus and Selena Gomez controversy, where Miley Cyrus made fun of Selen Gomez on Youtube: