Ideally, the goals of an advertising company wants its viewers to look at their image and understand the message they initially wanted to portray, however that’s not always the case. Take this Dove ad for example, this ad was pulled straight from an issue of Seventeen magazine, and it was placed there as a part of Dove’s new campaign for “real beauty.”
All in all, “viewers have their own particular set of cultural associations with them, which will affect their individual interpretation of an image,” In this case, it's a great idea to change these cultural images society seems to be obsessed with. However, I think Dove should erase any feelings of "flaw" before introducing someone who they want to portray as "flawless." Given the choice, I hope society embraces this woman and jumps on the bandwagon to agree that she, too, is beautiful.