In the article, Dyer is arguing that when it comes to television and films, the representation of whites is "everything - white is no color because it is all colors...to be everything and nothing is the source of its representational power"(142). In other words, whiteness can take form of anything, and is "coterminous with the endless plentitude of human diversity"(145). Implying that this representation is more of a power assertion, Dyer goes on to say that minority portrayls in the media, particularly those of African Americans, are consistently presented as the 'Other' and reduced to stereotypes that include "disorder, irrationality, and looseness"(145).
Perhaps an example of this would be the film Dangerous Minds, in which a white teacher is responsible for a class of unruly minority students. As the film progresses, she is depicted as positively influencing the kids and changing their chaotic ways. In doing so, Michelle Pfeiffer's character exemplifies some of the qualities that Dyer associates with 'whiteness': "order, rationality, rigidity" (145).